Dressed modestly, preferring T-shirts over suits, and without a hint of bling, Liu Yonghao doesn’t fit the mould of your typical Chinese billionaire entrepreneur. He speaks humbly, always goes to the same hairdressers, drove a modest Volkswagen Santana for years before being convinced to upgrade to a Mercedes, and travel in economy class making sure he gets any discounts going.

Liu also proudly owns vegetable patches at both his homes in Beijing and Chengdu, where he grows his own chilli peppers and cucumbers. His familiarity with tending the land and the fact he is often called China’s richest chicken farmer, reveal his meek beginnings.

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